2020 changed the world of digital storytelling. Prior to 2020, paid social reigned as a means to push e-commerce. But with a sudden influx of businesses using social media to sell their products, paid ads became a very competitive space. Idea Hub stepped in to help the McBride Sisters brands share their already compelling story, but in a way that could break through noise. In our time as their social media team, we helped grow their Instagram following in the following ways:

• Followers: 9,784.4% increase
• Engagement: 11,177,623% increase
• Impressions: 45,540% increase