The Buy Black Movement in June 2020 propelled many Black businesses in a way they could only imagine. As many businesses were looking for additional help managing day to day interactions and social strategy that sustain the onslaught of engagement, Idea Hub stepped in to assist Pholk Beauty. Our goals were to establish a strong social media strategy, and drive follower growth. During our time working with the brand, we were able to increase the following by 277% and increase impressions by 389%.