Sometimes a company is looking for a fresh take on sharing information. This is where Idea Hub came into play for three L’Oreal brands. Our approach for Carol’s Daughter content was education first. It is important for users to easily access which products work best for them. For Dark & Lovely, we took a youthful, charismatic approach, leaning on style trends that appeal to audiences that aren’t afraid to DIY. Most of our work for Magic Men was consulting to share ideas on how to captivate a male audience.


Community Management, Copywriting,
Social Strategy



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