Gearing up for the highly anticipated release of Steve McQueen’s Small Axe Series, we worked to strategize and organize pre-created assets to support the movie’s rollout on Amazon Prime. This work also included creating enticing copy, interacting with publication and celebrity accounts that commented or reposted the Small Axe account, and managing the community via Instagram comments.
Community Management, Copywriting, Design,
May 2020-June 2021
Followers: 9,784.4% increase
Engagement: 11,177,623% increase
Impressions: 45,540% increase